Tuesday, 27 July 2010

Whistles AW10 lookbook

I got an email today from the press team at iconic British brand Whistles - not only was it exciting to receive their AW10 lookbook and pour over the gorgeous pieces they've created, but I was also thrilled to have received my first ever spontaneous email from a brand!

Whistles was created in the 1980s but since ex-Topshop director Jane Shepherdson bought a share and became Chief Exec, the brand's reputation has really gone from strength to strength: the style has morphed from pretty, yummy Mummy, to classic with a modern twist.

I'm LOVING the trench cape. But of course my favourite single item is the aviator jacket, which will retail at £595.

This Donnie parka (£150) is also amazing, and looks ridiculously cosy - yet still sexy! Oxymoron or what?!

The whole collection is simply beautiful: classic items well worth investing in, yet still so now. What I really love about these looks is their wearability. So often styling focuses simply on looking amazing - and of course that's what we love it for. But I think it's so important for a brand to show potential customers how the clothes can work in our day-to-day lives. After all winter is cold! Heels aren't always practical! 

Thanks Whistles, for showing us how it's done.


iamronel.com said...

these was awesome..love em

ronelmarin.net said...

my gosh love ur blog..:)


Ooooh I love this. Green lace dress/metallic cardigan/flight jacket/feather dress.... To name but a few. Now looking forward to this collection instores!

PS. Stop by and enter my Marc Jacobs giveaway !

Fashionlass said...

Thanks for posting this. Living in North America, I always love seeing lookbooks from companies we don't have here.
I really wish we had Topshop and Whistles, and I always complain about it. This lookbook is so much my style: classic with a modern twist, and it's nice to see great ways to expand on that in winter when temps reach -30.
Great blog. :)


You cant beat the goodness + quality of Whistles - That parka is what winter dreams are made of... It reminds me of the same one that the Editor of Elle was photographed in throughout the winter collections.

LOVE the blog matey.


Kb said...

I have popped so much of this in my fall inspiration folder, it's a really good collection. The second look is my favourite and one I shall be recreating all winter and I love the cream cape.

Kb from I Want You To Know

Rachel said...

Stunning! I'm more than vaguely in love with Whistles...

M said...

great pieces, the trench cape is lovely!