SSL Certificate – What is it?
The Secure Sockets Layer certificate, or for short SSL certificate, is a useful cryptographic protocol that serves for authenticating the identity of a website.
Secure Sockets Layer is a data file that produces an encrypted connection between a browser and a server. When they connect, the SSL certificate is verified. That allows accomplishing a communication between them that is protected. The result is protected access to the user’s sensitive data, for instance, email address, payment specifications, and so on. In addition, only the particular user and the website are allowed to examine that info.
As a user, usually, it is very easy to identify visually if a website holds an SSL certificate or not. In case there is an added “S” appearing after “HTTP,” the website has such a digital certificate.
How does it work?
It starts when a user wants to visit your website and connect to it. If you already hold an SSL certificate installed, the server is going to transfer it to the device of the user. Next, the user’s browser is going to utilize the public key of the certificate and decide if it is genuine, and also, it will create a symmetric session key. Then the server is able, with its private key, to decrypt the symmetric session key. So now both participants have trust in each other. If it is needed, they can utilize the session key for other further decryption and encryption. This process is also commonly referred to as an SSL handshake.
Types of SSL certificates
Domain Validation (DV SSL). This type of SSL certificate is actually cost-effective, plus getting it is easy. With it, you receive a basic level of encryption and security. In order to get one, the Certificate Authority (CA) is going to check through email if actually, the one appealing for the certificate is the true owner of the registered domain name. Moreover, the CA is going to review if the email you presented is matching with the one registered for the domain in the WHOIS record. Then, you are going to receive a message, and in case your response is accurate, the DV certificate is quickly issued. Finally, you should receive it in a file that you simply add to your website.
The DV SSL is suitable for websites, such as portfolios, blogs, that are not operating with the sensitive data of the users.
Organization Validation (OV SSL). This type is more pricey compared to DV SSL, and the process is more time-consuming because it’s more detailed. Moreover, the level of encryption that it offers is higher, plus it strongly authorizes the company’s integrity and legitimacy. The CA is going to check the company’s information, including name, current physical address, telephone number, and domain ownership, to prove that it is actually a reliable organization. In case the CA decides that your company is authentic, the OV SSL can be published in a few days. It is going to present the company’s name, city, and country where it exists. This certificate is suitable for larger companies and also for government agencies.
Extended Validation (EV SSL). This type of certificate provides a pretty strong level of encryption, security, and company integrity authentication. Yet, compared with the previous two, the EV SSL takes a longer time and is more expensive to get. The CA makes some extra steps to validate your company, such as examining legal documentation and more. Typically businesses that handle a lot of continuous transactions are the ones requiring such certificates. It is a necessity for them to ensure security for their users and make sure every payment or data transfer is protected. Such organizations are the different financial institutions, banks, global brands, government, e-commerce enterprises, tech, and more.
So, your e-commerce site is going well, but you want it to go great, right? Then, you came to the right place. Here we have 5 easy ways to improve your e-commerce website and boost its success.
They will all give you a real advantage over your competition. Applying the to your e-commerce will change you from a small fish in the sea to a giant white shark!
1. Make your e-commerce website fast
There is no other single factor that could improve your overall website than speed. Your customers will be happier. Your site could rank better on search engines and all of that with just a bit of extra money.
It depends on how much you are willing to spend, but here there are a few tricks.
Managed DNS. One of the cheapest solutions that could have the most result. It is the system that resolves your domain name, the first step when somebody visits it. Additionally, it could offer features to manage this DNS traffic and reduce the downtime due to DNS outages.
Better hosting. Improve your server so it can manage consumers’ queries faster. More power means better speed.
CDN (Content Delivery Network). If you are a global company, have servers right where your clients are. Having more servers and a CDN will help you with speed and redundancy.
2. Excellent products’ photography
Nobody wants to buy a product that they can’t clearly see. So pay attention to the photos. They must be professionally taken. The products sizes should be easy to understand from them. Also add pictures of particular details of the products, that could be vital for the buyers. Yes, it costs, but if your shop has not so many items, you can also create a small photographic studio at your office and do the photos yourself.
3. Have a blog for your e-commerce website
Why would you need that? The answer is simple: it can get you closer to your audience and attract more potential buyers thanks to the blog’s articles. Starting a blog in WordPress is simple. Then think about content that could be easily relatable to your products. Excellently written content is a must. When you are writing it, add links and make it easy for the visitors to go to your e-commerce site. You will see both increased sales from your typical visitors and from newcomers too.
4. Excellent customer service
Who is the key to your success? Your customers! Your e-commerce site is growing thanks to them, so you should really think about them. Make it as easy as possible for them to contact you. Add Whatsapp, Viber, Facebook, or another channel of communication that they prefer. Creating chatbots can help you improve your customer service significantly because it can reduce the work for your employees.
5. Fast check out
Reduce the friction for your clients. Make the checkout process simple and fast. Yes, it helps a lot if you get profiles of all your clients and what they buy, but think about those who just want a quick purchase. Leave an option to buy with only essential data and no registration.
Also, think about what payment methods and delivery options you include. Offer what is most popular in the clients’ countries, not only what is easiest for you. You will see that this care about the clients and their experience will pay off significantly in the future.
Here we gave you 5 ways to improve your e-commerce website. Go ahead and try them out. Have a great e-commerce site and plenty of clients!
Starting a blog is a lot easier than starting an e-commerce site, but still, there are important aspects that you should consider. So here we got a nice and easy guide on how to start a blog that will give you all that is needed for your blog’s fundamentals.
1. Content is the king.
The content is the king. It has always been and will be! There is a sea of sites, blogs, and articles about almost anything on the Internet, so there is a good chance you will enter a market full of competition. What will make your blog stand out and help you rank better on the organic searches is excellently written posts that follow a content strategy. Randomly posting every now and then does not work, so you will need a schedule and discipline to achieve it.
2. Business plan.
If you don’t care about money, you could skip this point, but the majority of blogs are created with a business in mind.
Although having a blog is much less difficult than having a physical store, it needs almost the same care.
What are your goals and values? What are the motives behind it? What is the end result that you are seeking?
After you have thought about these points, you can start thinking about your products (articles, videos, etc.) and compare them to the competitors’. How can you distinguish yourself?
Plan all the resources that you will need – money, time, web hosting, domain name, collaborates, etc.
Don’t forget to think about all the channels that can bring you profit. Ads on the site, affiliate marketing, paid posts, merchandising, etc. There are many sources of income that a site can give you. You should make a forecast and see if the numbers are good enough for you.
3. The real start of the blog
The boring part. You will need a few must-have items for a blog site.
Domain name. Try to choose a short and easily rememberable one. If it is possible, include a keyword that is related to your industry.
Web hosting. Get web hosting in the country where you are expecting the most visitors. This will help them have a better and faster experience. You can start with a small shared hosting and later upgrade. Just see if the provider has good plans for your future.
CMS (content management system). I know that site builders look very easy to use and tempting, but a CMS is a better option. When your site starts to grow, and you need more features, you will suffer a lot if your site builder is limited. Also, new collaborators and employees that you hire will have problems understanding a site builder. Better go with WordPress or Joomla. They both have a lot of additional plugins that can add important features in the future.
4. Make it popular.
If you are on a tight budget, social networks will be your main alliance. See where people talk about similar topics like what you are writing and share. Don’t be intrusive because you can get kicked out of groups and sites.
When we talk about organic results, the best you can do is to write valuable and searchable content. It will take a while until you master the skill of writing, so don’t worry. Later you can revisit articles and update them for better results.
And if you have some money to spare, advertise your blog on the web. You can do it on search engines or on social networks. Just focus on your target audience and think about where they are so you can show them your content.
Now you are ready to start a blog! So what are you waiting for?! The time is now!
Website builders have really made the experience of creating a website really easy. Currently, you don’t need technical, design, or programming skills to get it. You only must have your business plan clear in mind to pick from all the functionality choices website builders offer: themes, applications, galleries, menus, reservations, links, charts, custom code, etc. Then, choose the most convenient for your business purposes.
Check out the best website builders of 2021 for you to pick a choice!
Squarespace infrastructure provides the necessary design, tools, and features for building any kind of professional business site. From a blog, portfolio, membership site to a powerful e-shop or an online enterprise. Its quality and modern design are some of its widely recognized and awarded strengths. If you look for creativity and a visual impact on your websites, this can be your choice.
It’s not difficult to use, but it’s not the easiest due to the abundance of features and customizable settings. You need time and practice to master it. It’s not the cheapest on the market.
- Unlimited website hosting.
- Responsive design (mobile-friendly).
- Drag-and-drop, point-and-click editor.
- 24/7 customer support.
- Free 14-day trial.
- Four premium plans from $12 to $40 monthly.
Flexibility, intuitiveness, ease-of-use, price, bandwidth, storage, tools for building an audience, the fact that you can change themes without affecting the content you already have, are to be remarked.
Weebly is really useful for everybody, but it can be especially attractive for entrepreneurs, bloggers, newbies on e-commerce.
- Large app store.
- Responsive design.
- Drag-and-drop editor.
- Built-in SEO guidelines.
- Customer support is only available during business hours. The e-mail one is 24/7.
- Free version available (limited functions).
- Four website plans from $0 to $25 monthly. And three plans for online shops from $12 to $38 monthly, if you paid annually.
- Customization possibilities and design can feel limited for experts.
Ease to use and the wide variety of features make a powerful combination on Wix. You can build the website you need, from a small business to a full e-shop. It offers a really large variety of templates to choose from. But consider that once you pick it and the website is active, it can’t be changed.
The basic plan can feel limited, but you can add the functionality you need.
- Drag-and-drop editor.
- There’s a free plan, but it displays Wix ads.
- Hundreds of apps are available.
- It supplies four paid plans from €4.50 to €26 monthly. E-shop plans go from €17 to €35 monthly.
- 24/7 customer support.
Duda makes the tasks easier for everybody, experts and beginners. With just an Internet connection, you can build your site.
If the creation of multiple websites is a need for you (freelancers, design agencies…), Duda is a professional and fast solution. A variety of features, tools, and templates won’t disappoint you. It offers specific designs for different industries. Once you finish the customization of your site, it can be directly published online due to the own Duda’s hosting service.
- Intuitive drag-and-drop editor.
- Apps and widgets are available, and you can build yours to solve your specific functionality needs.
- It provides 4 paid plans, from $14 to $44 monthly (billed annually). And the fourth allows you to create your own plan based on your specific needs.
- Customer support.
- Free 14-day trial.
Using the best website builders, you can really get a site ready in a few clicks. Review carefully price, terms and conditions. Choose the best for your needs and enjoy the online experience!