Domain name

  • Domain Name

    Rules for Choosing the Perfect Domain Name for Your Needs.

    Choosing the perfect domain name for your needs can be an interesting or stressful mission. It’s vital for your online success, for being found by clients. You don’t want to be totally ignored by the search engine’s radar. 

    Check out the following rules, and you will pick that perfect domain name without pain.

    Choose a short domain name.

    Short names can be remembered easier, and they avoid confusion on users. With a long name, you can forget one of its words, and that’s enough not to reach the domain. While trying possibilities, users can end up in another destination. 

    It’s allowed to create domain names of up to 63 characters. The rule points no more than fifteen characters is optimal.

    Make it easier for your audience.

    Creativity is very welcome for defining the perfect domain name. Just avoid complexity. Sometimes, to brighten among competitors, people choose uncommon words, created or foreign ones. They repeat twice a consecutive consonant or vowel or add more than one dash, maybe numbers. Remember, you’re building a catchy domain name, not a password. 

    Avoid elements that make domain names harder to understand, spell, remember, pronounce, and type. Otherwise, you definitely will get uniqueness, but at the cost of being unreachable online. 

    If your mother language is Russian, Hindi, or Japanese, and your target market is absolutely local, use the letters of your alphabet. But if you look for reaching an international scope, prefer the use of Latin letters.

    As a rule, a clear domain prevents confusion and orthography mistakes. 

    Use keywords to build your domain name.

    You can play using keywords related to your business objectives, field, etc., for building your perfect domain name. Adding a keyword to it can tell search engines what your domain is about and be ranked better. 

    Choose the best top-level domain (TLD).

    Currently, the variety of TLDs is really wide. You can even create yours. But experience shows that most users consider reliable only a few of them. Besides, the use of the oldest TLDs has become a habit for most users. Sometimes they directly type .com, .org, .net, for instance. Actually, have you seen that some smartphones have a .com button?

    Choosing between the most popular ones can add reliability to your domain, and that’s not minor. Newer TLDs (.photography, .ninja, etc.) sound fresh and fun but still have a long way to get under people’s skin. 

    The rule is to choose what is best for your online business. TLDs can add extra information about your field, purpose, location, etc., to your users. Don’t waste the chance to mean something valuable with it, instead of picking randomly. 

    Research your domain name before registering it.

    Defining a domain name is not only a matter of creativity. Availability and legal rights are factors to consider too.

    Once you get to choose the perfect domain name, don’t run directly to register it. Understandably, you want to register it before someone else does it. But first, research about it. Be sure it’s not already taken, or it’s a trademark. Doing it is a healthy habit to prevent sues and legal problems.

    You can check by yourself on the Internet, and you can try more advanced trademark researches to be sure.

    Conclusion.

    Building an online business is an exciting adventure. Be enthusiastic and creative while choosing the perfect domain name for your needs. These rules are very useful to give creativity proper direction, a guide not to get lost. Try them! You won’t regret it!

  • Website

    How to start a blog?

    Starting a blog is a lot easier than starting an e-commerce site, but still, there are important aspects that you should consider. So here we got a nice and easy guide on how to start a blog that will give you all that is needed for your blog’s fundamentals.

    1. Content is the king.

    The content is the king. It has always been and will be! There is a sea of sites, blogs, and articles about almost anything on the Internet, so there is a good chance you will enter a market full of competition. What will make your blog stand out and help you rank better on the organic searches is excellently written posts that follow a content strategy. Randomly posting every now and then does not work, so you will need a schedule and discipline to achieve it.

    2. Business plan.

    If you don’t care about money, you could skip this point, but the majority of blogs are created with a business in mind.

    Although having a blog is much less difficult than having a physical store, it needs almost the same care.

    What are your goals and values? What are the motives behind it? What is the end result that you are seeking?

    After you have thought about these points, you can start thinking about your products (articles, videos, etc.) and compare them to the competitors’. How can you distinguish yourself?

    Plan all the resources that you will need – money, time, web hosting, domain name, collaborates, etc.

    Don’t forget to think about all the channels that can bring you profit. Ads on the site, affiliate marketing, paid posts, merchandising, etc. There are many sources of income that a site can give you. You should make a forecast and see if the numbers are good enough for you.

    3. The real start of the blog

    The boring part. You will need a few must-have items for a blog site.

    Domain name. Try to choose a short and easily rememberable one. If it is possible, include a keyword that is related to your industry.

    Web hosting. Get web hosting in the country where you are expecting the most visitors. This will help them have a better and faster experience. You can start with a small shared hosting and later upgrade. Just see if the provider has good plans for your future.

    CMS (content management system). I know that site builders look very easy to use and tempting, but a CMS is a better option. When your site starts to grow, and you need more features, you will suffer a lot if your site builder is limited. Also, new collaborators and employees that you hire will have problems understanding a site builder. Better go with WordPress or Joomla. They both have a lot of additional plugins that can add important features in the future.

    4. Make it popular.

    If you are on a tight budget, social networks will be your main alliance. See where people talk about similar topics like what you are writing and share. Don’t be intrusive because you can get kicked out of groups and sites.

    When we talk about organic results, the best you can do is to write valuable and searchable content. It will take a while until you master the skill of writing, so don’t worry. Later you can revisit articles and update them for better results.

    And if you have some money to spare, advertise your blog on the web. You can do it on search engines or on social networks. Just focus on your target audience and think about where they are so you can show them your content.

    Now you are ready to start a blog! So what are you waiting for?! The time is now!

  • DNS

    DNS terms every beginner should know

    Here are some DNS terms that will help you manage your domain name as great as possible. As a beginner, it could be really frustrating to learn the complex structure of the Domain Name System (DNS). Yet, let’s start explaining, and everything will become much more clear, and it will make more sense.

    DNS

    The Domain Name System, or DNS for short, is an essential part of the Internet. It is a global naming database that translates internet domain names to IP (Internet Protocol) addresses. DNS is decentralized and has a multi-level hierarchical structure. Thanks to that system, humans are not required to remember long and difficult numbers (IP addresses) to enter and explore every website. Instead, people are able to type right away the domain name and successfully connect to their desired web page. 

    Domain name

    The domain name is the identifier for a particular website. It is an individual text string used for describing devices or services, such as example.org. Users typically use it and easily remember it rather than its corresponding IP address.

    DNS zone

    The DNS zone is the administrative segment that the DNS namespace applies. Each DNS zone is managed by a separate DNS administrator. That is why the entire system is considered decentralized. In many cases, a domain and the DNS zone could be considered as the same thing, except that this is not actually accurate. A domain is possible to have only one individual DNS zone, but there are other cases that are usually more common. When a domain holds a number of DNS zones, it is pretty understandable that they are not the same thing. 

    Inside the DNS zone can be stored various information, which is concerning the DNS records. Additionally, inside the SOA (Start of Authority) record of the DNS zone is stored contact information about the administrator and zone parameters like Refresh and Retry rate.

    DNS query

    DNS query is one of the DNS terms representing the process of searching the IP address (an A record or an AAAA record) or another DNS record of a domain. Imagine the user who asks for particular information, and it sends exactly a DNS query. Next, the DNS recursive server, after receiving the query, will search for the needed answer. Finally, the recursive server gets back to the user with the wanted data.

    DNS record

    DNS records are text files that hold information concerning the exact Domain Name System. Every domain has a different amount and diverse DNS record types. They indicate separate entities and settings of a domain. For example, one of them could point to the IP address (A or AAAA record), another could show a specific service, such as the email server responsible for receiving emails (MX record), and many more. 

    DNS server 

    There are two fundamental types of DNS servers – authoritative name servers and recursive name servers.

    The authoritative name servers keep the zone file of a precise zone. They are able to answer queries. In this type are all the authoritative name servers of every domain, such as TLD servers (like .org, .com, etc.) and Root server (the highest hierarchy level).

    Recursive name servers assist in searching for the answer to the DNS query by querying separate servers till they get a response. Thus, they are in the middle between the DNS user and the authoritative name servers.