Starting a blog is a lot easier than starting an e-commerce site, but still, there are important aspects that you should consider. So here we got a nice and easy guide on how to start a blog that will give you all that is needed for your blog’s fundamentals.
1. Content is the king.
The content is the king. It has always been and will be! There is a sea of sites, blogs, and articles about almost anything on the Internet, so there is a good chance you will enter a market full of competition. What will make your blog stand out and help you rank better on the organic searches is excellently written posts that follow a content strategy. Randomly posting every now and then does not work, so you will need a schedule and discipline to achieve it.
2. Business plan.
If you don’t care about money, you could skip this point, but the majority of blogs are created with a business in mind.
Although having a blog is much less difficult than having a physical store, it needs almost the same care.
What are your goals and values? What are the motives behind it? What is the end result that you are seeking?
After you have thought about these points, you can start thinking about your products (articles, videos, etc.) and compare them to the competitors’. How can you distinguish yourself?
Plan all the resources that you will need – money, time, web hosting, domain name, collaborates, etc.
Don’t forget to think about all the channels that can bring you profit. Ads on the site, affiliate marketing, paid posts, merchandising, etc. There are many sources of income that a site can give you. You should make a forecast and see if the numbers are good enough for you.
3. The real start of the blog
The boring part. You will need a few must-have items for a blog site.
Domain name. Try to choose a short and easily rememberable one. If it is possible, include a keyword that is related to your industry.
Web hosting. Get web hosting in the country where you are expecting the most visitors. This will help them have a better and faster experience. You can start with a small shared hosting and later upgrade. Just see if the provider has good plans for your future.
CMS (content management system). I know that site builders look very easy to use and tempting, but a CMS is a better option. When your site starts to grow, and you need more features, you will suffer a lot if your site builder is limited. Also, new collaborators and employees that you hire will have problems understanding a site builder. Better go with WordPress or Joomla. They both have a lot of additional plugins that can add important features in the future.
4. Make it popular.
If you are on a tight budget, social networks will be your main alliance. See where people talk about similar topics like what you are writing and share. Don’t be intrusive because you can get kicked out of groups and sites.
When we talk about organic results, the best you can do is to write valuable and searchable content. It will take a while until you master the skill of writing, so don’t worry. Later you can revisit articles and update them for better results.
And if you have some money to spare, advertise your blog on the web. You can do it on search engines or on social networks. Just focus on your target audience and think about where they are so you can show them your content.
Now you are ready to start a blog! So what are you waiting for?! The time is now!